A laravel wrapper package around the Facebook Conversions API







Interact with the Facebook Conversions API

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This package allow you to easily interact with the Facebook Conversions API.


You can install the package via composer:

composer require esign/laravel-conversions-api

Next up, you can publish the configuration file:

php artisan vendor:publish --provider="Esign\ConversionsApi\ConversionsApiServiceProvider" --tag="config"

The config file will be published as config/conversions-api.php with the following content:

return [
     * The access token used by the Conversions API.
    'access_token' => env('CONVERSIONS_API_ACCESS_TOKEN'),

     * The pixel ID used by the Conversions API.
    'pixel_id' => env('CONVERSIONS_API_PIXEL_ID'),

     * The Conversions API comes with a nice way to test your events.
     * You may use this config variable to set your test code.
    'test_code' => null,

Conversions API

This package allows you to set the user data and events that will be sent to the Conversions API.

use Esign\ConversionsApi\Facades\ConversionsApi;
use FacebookAds\Object\ServerSide\UserData;
use FacebookAds\Object\ServerSide\Event;

    (new UserData())->setFirstName('John')->setLastName('Doe')
    (new Event())->setEventName('PageView')->setEventId('abc')

To actually send the data you must call the execute method.

use Esign\ConversionsApi\Facades\ConversionsApi;


This package also comes with a nice helper to send PageView events. By including the @conversionsApiPageView directive on a page, an event with the minimum required data (ip address, user agent and request url) will be sent to the Conversions API:


Facebook Pixel

To deduplicate browser and server events this package will automatically generate a unique event ID for every request. This event ID should be passed along with your Facebook Pixel. This package comes with a few ways to do this:

Facebook Pixel

In case you want to directly load the Facebook Pixel script you may use the @conversionsApiFacebookPixelScript directive or directly include it.


Google Tag Manager

A convenient dataLayer helper is included in case you want to load the Facebook Pixel through Google Tag Manager. By default a variable name conversionsApiEventId will be used:


You may also pass a custom variable name:

@include('conversions-api::data-layer', ['dataLayerVariableName' => 'yourDataLayerVariableName'])

Configuring Google Tag Manager

First off, you should add a new Data Layer Variable to your Google Tag Manager workspace. 1

Next up you should use the variable name that was passed along to the data layer view. 2

After saving the variable you should be able to use it in your Facebook Pixel script using the double bracket syntax: {{ Name of your variable }}. 3

Manually retrieving the event ID

In case you want to use another strategy to deduplicate your events you can do so by manually retrieving the event ID:

use Esign\ConversionsApi\Facades\ConversionsApi;



composer test


The MIT License (MIT). Please see License File for more information.